June 12, 2026 · 1:00 PM – 6:00 PM · GW School of Business

The
Conference

Art vs Prompt of Business

An afternoon of talks, panels, demos, and provocations exploring AI's impact on the creative economy, business, and society.

At a Glance

5 Hours

4 Keynotes

2 Panels

1 Exhibition

1 PROMPTHON

Run of Show

12:30 PM

Doors Open

Registration & Networking

Check in, grab refreshments, and explore the Art vs Prompt exhibition preview.

1:00 PM

Opening

Welcome & Opening Remarks

Setting the stage — why JUXTAPOSITION, why now, and what's at stake when AI meets the creative economy.

Conference Host · GW School of Business

1:20 PM

Keynote I

The AI Landscape: From Disruption to Integration

A scene-setting keynote on the current state of AI — what's real, what's hype, and what business leaders need to understand right now.

Speaker TBA

1:50 PM

Keynote II

Algorithmic Creativity: Who Owns the Output?

Exploring authorship, IP, and value creation when the "artist" is a prompt and the "studio" is a GPU cluster.

Speaker TBA

2:20 PM

Break

Coffee & Exhibition Walkthrough

Explore the Art vs Prompt exhibition curated by Qedamawi Studio. Can you tell human from machine?

2:45 PM

Panel I

AI & the Creative Economy: Threat or Superpower?

Artists, designers, and technologists debate whether AI tools liberate or cannibalize creative work — and what the business models look like.

Panelist TBA · Creative Industry

Panelist TBA · AI / Tech

Panelist TBA · Business Strategy

Moderator TBA

3:30 PM

Keynote III

Vibe Coding: Building in the Age of AI Copilots

What happens when anyone can build software? A look at how AI-assisted development is democratizing entrepreneurship and reshaping the builder economy.

Speaker TBA

4:00 PM

Keynote IV

AI, Society & the Ethical Frontier

Bias, labor displacement, surveillance, and governance — the societal stakes of AI adoption in business and beyond.

Speaker TBA

4:30 PM

Panel II

Business & Society: Navigating the AI Transformation

Business leaders and academics explore how organizations can integrate AI responsibly — balancing innovation, workforce impact, and public trust.

Panelist TBA · Enterprise / Corp

Panelist TBA · Policy / Ethics

Panelist TBA · Academia

Moderator TBA

5:15 PM

PROMPTHON

PROMPTHON Demo Showcase & Awards

Builders who've been vibe coding all week present their AI-powered prototypes. The audience votes. Winners are crowned.

In collaboration with Anadal AI

5:45 PM

Closing

Closing Remarks & Networking Reception

Reflections on the day, final exhibition viewing, and open networking with speakers, builders, and the GWSB community.

Speakers

Speaker lineup to be announced. Check back soon or follow us for updates.

Speaker TBA

Keynote I

The AI Landscape

Speaker TBA

Keynote II

Algorithmic Creativity

Speaker TBA

Keynote III

Vibe Coding

Speaker TBA

Keynote IV

AI, Society & Ethics

Panels

2:45 PM

AI & the Creative Economy: Threat or Superpower?

Artists, designers, and technologists debate whether generative AI tools liberate or cannibalize creative work — and what new business models emerge when everyone can create.

Authorship IP & Copyright Creative Tools Business Models

Panelist TBA Creative Industry

Panelist TBA AI / Technology

Panelist TBA Business Strategy

Moderator TBA

4:30 PM

Business & Society: Navigating the AI Transformation

How do organizations integrate AI responsibly? This panel tackles workforce impact, algorithmic governance, public trust, and the business case for ethical AI.

Workforce Governance Ethics Enterprise AI

Panelist TBA Enterprise / Corporate

Panelist TBA Policy / Ethics

Panelist TBA Academia

Moderator TBA

Venue & Details

GW School of Business

Duques Hall
2201 G Street NW
Washington, DC 20052

Date: June 12, 2026
Time: 1:00 PM – 6:00 PM
Admission: Free & open to all

The conference, PROMPTHON showcase, and Art vs Prompt exhibition all take place at Duques Hall on the GW campus. The event is free and open to the GWSB community and the broader public.

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