June 12, 2026 · 1:00 PM – 6:00 PM · GW School of Business · Duques Hall

The
Conference

Art vs Prompt of Business

An afternoon of talks, panels, demos, and provocations exploring AI's impact on the creative economy, business, and society.

01

At a Glance

4 Hours
1 Keynote
2 Panels
3 Finalist Demos
1 Exhibition
02

Run of Show

12:30 PM

Doors Open

Registration & Exhibition Preview

Check in, grab refreshments, and explore the Art vs Prompt exhibition. Take your first pass before the reveal.

1:00 PM

Opening

Welcome & Opening Remarks

Setting the stage — why JUXTAPOSITION, why now, and what's at stake when AI meets the creative economy and business.

Prof. Thomas Debass · GW School of Business
1:15 PM

Keynote

The Future of Work in the Age of AI

A defining keynote on how AI is transforming the nature of work, the skills that matter, and what leaders and organizations must do to adapt — from one of the world's foremost authorities on the future of work.

Gary A. Bolles · Chair for the Future of Work, Singularity University
2:00 PM

Panel I

Business & Society: Navigating the AI Transformation

Business leaders and academics explore how organizations can integrate AI responsibly — balancing innovation, workforce impact, and public trust.

Wole Moses · Microsoft
Wendy Chan · Accenture
Alexis Bonnell · OpenAI
Joel Gehman · GWU
2:50 PM

Break

Coffee & Exhibition Walkthrough

Explore the Art vs Prompt exhibition. Cast your vote — human or machine?

3:10 PM

Panel II

Vibe Ventures: Building in the Age of AI

What happens when anyone can build software? Builders, founders, and technologists explore how AI-assisted development is democratizing entrepreneurship, reshaping the creative economy, and blurring the line between ideation and execution.

Oltac Unsal · Managing Partner, Unsal Partners
Panelist TBA · AI / Developer Tools
Panelist TBA · Creative Industry
Patrick Hall, Chief AI Officer, GWSB
4:00 PM

PROMPTHON Finalist Showcase

Top 3 Pitches: Vibe Code

The top three PROMPTHON finalists take the stage to demo the AI-powered prototypes they built during the four-day challenge. Each team gets 3 minutes to present, followed by audience Q&A and live voting.

01
Finalist #1 3-min demo + Q&A · TBA
02
Finalist #2 3-min demo + Q&A · TBA
03
Finalist #3 3-min demo + Q&A · TBA
4:45 PM

Awards & Closing

PROMPTHON Awards & Closing Remarks

Winners are announced and the Art vs Prompt exhibition reveal takes place. Final reflections on the day from the organizers.

Prof. Thomas Debass · GW School of Business
5:00 PM

Reception

Networking & Reception

One hour of open networking with speakers, panelists, artists, builders, and the GWSB community. Food, drinks, and ongoing exhibition viewing.

5:00 PM – 6:00 PM

03

Speakers

More speakers to be announced. Check back soon or follow us for updates.

Gary Bolles
Keynote

Gary Bolles

Singularity University

Chair for the Future of Work

The Future of Work in the Age of AI

Wole Moses
Panel I

Wole Moses

Microsoft

Panelist

Business & Society: Navigating the AI Transformation

Wendy Chan
Panel I

Wendy Chan

Accenture

Panelist

Business & Society: Navigating the AI Transformation

Alexis Bonnell
Panel I

Alexis Bonnell

OpenAI

Panelist

Business & Society: Navigating the AI Transformation

04

Panels

2:00 PM

Business & Society: Navigating the AI Transformation

How do organizations integrate AI responsibly? This panel brings together leaders from the world's top technology and consulting firms to tackle workforce impact, algorithmic governance, public trust, and the business case for ethical AI.

Workforce Governance Ethics Enterprise AI
Wole Moses Microsoft
Wendy Chan Accenture
Alexis Bonnell OpenAI
Moderator TBA
3:10 PM

Vibe Ventures: Building in the Age of AI

What happens when anyone can build software? Builders, founders, and technologists explore how AI-assisted development is democratizing entrepreneurship, reshaping the creative economy, and blurring the line between ideation and execution.

AI Copilots Entrepreneurship No-Code / Low-Code Creative Economy
Oltac Unsal, Founder, Unsal Partners Builder / Founder
Panelist TBA AI / Developer Tools
Panelist TBA Creative Industry
Moderator: Patrick Hall, Chief AI Officer, GWSB
05

Venue & Details

GW School of Business

Duques Hall
2201 G Street NW
Washington, DC 20052

Date: June 12, 2026
Time: 1:00 PM – 6:00 PM
Admission: Free & open to all

The conference, PROMPTHON showcase, and Art vs Prompt exhibition all take place at Duques Hall on the GW campus. The event is free and open to the GWSB community and the broader public.

Reserve my spot